ASICS
Design Philosophy
Our product innovation makes movement feel better, in body and mind. Our founding philosophy - Sound Mind in a Sound Body - is reflected in everything we do.
Applied by our team at the ASICS Institute of
Sport Science in Kobe, Japan.
Sport Science in Kobe, Japan.
(2023)
INSTITUTE OF SPORT SCIENCE KOBE, JAPAN
ASICS
ASICS really focuses on human-centric design. It has been our unchanging research approach since the company started. Through evolving and developing our technologies, we've taken human-centric design to the next level.
The Four Pillars of the ASICS Design Philosophy
Our athletes are critical to how we design the best shoes to help any athlete physically and mentally.
ASICS elite athletes test our products throughout development, taking them from our lab to the world's most competitive stages.
Lucy Charles-Barclay
Novak Djokovic
Eilish McColgan
Bashir Abdi
